The Douche Journals

The Definitive Account of One Man's Genius

The Douche Journals

Before Jess was the new girl, there was Nick, Winston, Schmidt . . . and The Douchebag Jar. Originally devised to do nothing more than alter Schmidt's wardrobe, hairstyle, and personality, the Douchebag Jar has become an apartment-wide phenomenon, forever changing the way douche-like behavior is viewed, policed, and penalized. Compiled and annotated by Schmidt himself, The Douche Journals catalogs the jar's first years in existence. Every jar-worthy outfit, faux pas, and innuendo is captured exquisitely and for all time, transporting fans and scholars alike into the inner orbit of a master douche at the height of his powers. Comprehensive, unflinching, and fully illustrated, The Douche Journals delves deep into the annals of douchery.

The Rise of Transtexts

Challenges and Opportunities

The Rise of Transtexts

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.